Callaway Golf’s flagship brand, the LEGACY line, introduced its LEGACY APEX driver in 2011.
Upon its release, the LEGACY APEX became the best-selling product of its kind.
Amid much competition within the golf market, our launch ad was a significant contributor to its promotion and subsequent sales success.
Emotional visuals capture the outstanding distance, height and beautiful ball flight trajectory achieved by a driver like none other.*As at June 2011

Stepping into the shoes of the target audience, the ad fully captures the elation of the player and features the cries of avid amateur golfers sampled before the product release.
Another ad that has made headlines in a highly competitive market.

M&C Saatchi Tokyo team up with M&C Saatchi’s international network to support our client’s business ventures overseas.
The key to creating a viable electronic business for Sony China lies in Shanghai.
To maintain efficiency in the communications actives of this global brand in China, the creative team from the Tokyo office and administrative team from the Shanghai office collaborate on various projects.
Upon our client’s request, the creative and accounting departments of Tokyo and Shanghai respectively implemented a campaign for Sony Cyber-shot DSC-TX9C, a camera featuring innovative panoramic effects. *As at Sep 2010

Sony implements Google TV, a home entertainment product allowing users to enjoy a seamless integration of television and addable internet content.

The introductory promotion video develops the ‘infinite nature of curiosity’ concept, expressed through the wonder of a young adult as he explores the unlimited range of content available via Internet TV.

This video opened Sony’s presentation at the Berlin 2010 IFA Global Press Conference, the world’s largest electronics showcase event, and has since been used as the opening video by several other countries though has yet to be aired in Japan.

The prefix ‘beautiful’ (bi-) in Japanese denotes refinement, and is often used in association with appearance or flavour.
While we have expressions such as ‘beautiful skin’ (bi-hada), and ‘fine cuisine’ (bi-shoku), it is a wonder that there exists none to define high standards of living.
Be it in housing, renovation or developing estates, Sekisui Heim defines what it is to ‘live beautifully’ – ‘bi-ju’. From ‘bi-ju’ evolves ‘safe living’, which in turn leads to ‘sustainable living’.
Coupled with Sekisui Heim’s advanced technology, we are involved in a series of ads that support this philosophy.

Spring invites a new season. “Wait up! New living!” is a campaign which expresses the jumbled emotions of enthusiasm and unease, the excitement and restlessness felt with the plunge into a new lifestyle.
This slogan depicts the kind of positive attitude IKEA promotes in face of such a change, despite any challenges faced along the way. *The price is the one at the time of February, 2011.

Micke: (Desk) Keeping with the IKEA philosophy that scribbling is a creative outlet for children and a key part of their development, we captured children expressing themselves freely through their artwork.

Sultan: IKEA is proud to provide mattresses which can be tailored to fit each and every body shape. The commercial shows the large range of choices available, and urges consumers to test out each product in order to find the perfect mattress for one’s needs.

Australia has always been a favourite destination among the Japanese, but the majority of tourists are senior citizens or families.
By creating a fresh new image for the airline, it now appeals to women in their 20s and 30s too.
The theme “Walking through Sydney” encompasses the diverse experience on offer in this beautiful Australian city, an oasis of idyllic streets, beaches and gardens for adventurous young women to explore at their leisure.